objet arc.hive One of the many faces of the brand studio arc objectet arc's first project series.O is a series that plans and presents basic and sophisticated products suitable for the sensitivity of studio arc, which dreams of fusing brands and cultures and wants to present its sensitivity anew. series.O The design direction was established to express the beauty of the monotony of the minimalist yet deep sensitivity of objectet arc, and the typographical use that can express it more sharply was maximized.

BOWUL is a lifestyle beauty brand created to empathize with the completed appearance through naturalness in everyday life, and it provides a delicate scent to recall memories, showing a comfortable and happy emotion. It makes it possible to remember and remember BOWUL's products and daily lives that melt comfortably in natural daily life through fragrance. Sensory and thoughtful authenticity provides our basic everyday aesthetic experiences and allows us to look back on our own memories and daily lives once again. Like the small happiness we feel while walking down the street in our daily lives with a small but natural atmosphere and looking at the flowers blooming in the small gaps, our products breathe new values by experiencing everything we face in our daily lives with a new perspective. The comfort of letter familiarity that remembers the small happiness that was passed by in everyday life. "Small coincidences with precious values" Experience things that were naturally encountered in everyday life with a new perspective and establish itself as a brand that melts comfortably into life and gives value.

BOWUL Showroom located in Yeonnam-dong, Mapo-gu, Seoul.

BOWUL is a lifestyle beauty brand that provides a new eye experience of what you have faced for granted in everyday life and melts into your life naturally and comfortably to give you precious happiness. Experience the scent provided by BOWUL through the showroom in Yeonnam-dong, which naturally permeates our daily lives, completes our daily lives, and melts comfortably into our lives. Also, feel the sharing and delicate sensibility of abstract memories that are shared and shared through incense.

hang out
'hang out', a brand that conveys a simple and subtle softness, offers accessories that are free of special graphics and unnecessary embellishments, and are shaped to blend in differently depending on the material and surroundings. In order to convey the subtle and soft emotion of 'hang out', we decided to emphasize the simple and sensual mood of the brand while having a simple and easy-on-the-eyes visibility. We developed several design identities for 'hang out', a brand that stays by your side in a subtle and sensual way, so that you can intuitively relate to the emotion of the direction the brand wants to go.

bomb n run

The world changes ever so slightly when your gaze stops on something unexpected.

IKEA Guerrilla Visual Culture Content

As a visual culture guerrilla project organized and executed by Heo Sungjae, Kang Woong, and Jang Daeho as a one-day project, they spontaneously threw visual edits into the showroom of Swiss furniture brand IKEA, with the meaning of 'natural visual messages that unknowingly seep into the gaps where the gaze lingers'.

LIFE , BALANCE
Hertz of Yugi

KNOTBAN is a brand that presents Korean beauty by utilizing the luxury of organic bowls. KNOTBAN is a company that produces high-quality organic bowls so that traditional organic bowls can be perceived as a medium to feel the mystery of the East, and the brand pursues a direction that is luxurious but not outdated. Therefore, we propose a design that combines a clean and minimalist expression of the brand's visual identity with a typeface created with the motif of a hanok to exquisitely incorporate Korean decoration.

The age of buying sensation.

As the evolution of design's functionality has been leveled upwards, aesthetics have become more important, but the diversification of trends has emphasized sensation in many areas. However, while design is one of the most open fields in terms of sharing sensory visuals, and we share and show off our results more than anywhere else, it is also quite closed in its process.Design is a subjective field that reflects individuality and is difficult to objectify and quantify, which makes it attractive, but at the same time, it is also a field that is difficult to understand, empathize with, and approach for those who have not yet established their own. We want to discover sensational designers hidden in the world through design themes such as visual, space, and fashion, and tell their stories in a way that evokes natural empathy from process to result, and help those who have dreams of entering the field in the future.

Resear.ch

Resear is a brand whose core values are research-based expertise and the harmonization of science and nature.
It creates effective products by carefully selecting and condensing high-quality ingredients, and provides users with practical benefits and deep satisfaction through the combination of technology and emotion. We provide sustainable and reliable solutions through the proper utilization of ingredients obtained from nature and scientific innovation, and pursue a deep connection with consumers based on transparency and trust.

With the keywords 'circulation' and 'combination of ingredients' as the design direction, we set up a formalistic composition based on basic shapes to induce a brand experience through simple and concise empathy. We implemented the brand based on concisely expressed graphics for intuitive understanding of the ingredients, and proposed a logo shape for circulation and concise communication.

milddo Regular is a font designed to fit Milddo's identity and is a title font that has a form based on basic shapes and minimized
visual correction, but has a strong visibility through formal differentiation compared to other fonts. It is a font composed of one self-sufficiency to maximize its formal characteristics and is suitable for use as a graphic font that can be expressed with maximum identity both online and offline.

Oh it‘s LOVE

At ”barbizon,“ a large cafe that renovated the warehouse in Chubu-myeon, Geumsan-gun, Chungcheongnam-do, we designed content to share our excitement on Valentine’s Day. In order to express Valentine‘s unique atmosphere in the combination of the bitterness of dark chocolate and the fluttering and soft typeface, a color combination of black and pink was used, and free-form lettering was produced to express the full rounding with 3D effects.

Make fresh* feel happy!

Branding for Green gwasuwon, a company that makes fresh Greek yogurt and sweet homemade cheongsam to provide healthy sweetness. Green gwasuwon sells fresh and delicious Greek yogurt with a variety of toppings, and its kindness is a warm and gentle happiness from the moment you enter the store. We based the color and design direction on capturing Green gwasuwon's youthful, energetic, and everyday happiness. By placing the sans-serif font as a watermark, while carefully adjusting the details so that the simplicity of the letters themselves looks stylish, you can experience Green gwasuwon's young and fresh sense of happiness.

We used a sans serif typeface to maintain the refined and simple sensitivity of the organized form, and applied the typeface based on the forms derived from the basic shapes. In the process of creating a sans serif typeface with an organized form and applying it to the form of CLAV, we developed a lowercase logo to resolve the inconsistency of spacing and form blending due to the similar forms of A and V, which are the morphological limitations of CLAV letters, and created a typeface with a simplified form of A for the overall form unity of the lowercase logo CLAV. In addition, the size of the circular letters and straight letters were refined through visual correction, and the overall shape was made to be simple and usable in various ways.